Friday, July 3, 2009

Entertainment Tonight

We usually watch the local ABC News affiliate, WFAA. We often watch at the 6 PM news time and following that, the ABC program Entertainment Tonight (ET) comes on. It is the most annoying four minutes and thirty seconds of information that can be crammed into a thirty minute program. They start with loud flashy music and images and excitedly tell you about what they are going to cover in these thirty minutes. They then take a commercial break. When they come back, they take four minutes to dispense one minute of celebrity news. They, they tell you what else they will tell you about in the remaining part of the program. Off to another commercial break. When they come back, it is another minute buried in five minutes of noise, and then they pose some “whose celebrity something or other is TODAY…..we will tell you after THIS commercial break”. On and on and on and on. Some psychologist needs to study if suicides in America go UP as the show drones on.
They spend the last few minutes of the program telling you about what they MIGHT cover in “tomorrows program of ET!!!!!”.

So last week, Michael Jackson died of a cardiac “event”. I’ve been betting the wife that MJ would open and close the show, every day this week. I’ve won that bet. I should have bet that the entire program would be about MJ, but on Thursday, they actually had some other celebrity news, for one minute and thirteen seconds, and then returned to MJ news.

Entertainment Tonight has not been this focused on a dead celebrity, since Anna Nicole Smith passed.

Come to think of it, ANS and MJ had a lot in common. Most of it was plastic. Male viewers appreciated ET’s “coverage” of ANS……

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